Privacy Policy

How 777liv Collects, Uses, and Protects Your Personal Data

Your personal information matters to us. This Privacy Policy explains what data 777liv collects when you register and play, how it is used to run the platform and verify your identity, and what rights you have over your own information as a player based in the Philippines.

Our Privacy Commitments

What 777liv Stands By When It Comes to Your Data

These six principles summarise how 777liv approaches your personal data. The full policy below covers each in legal and practical detail.

We Collect Only What We Need

777liv collects personal data only to the extent necessary to run the platform, verify your identity, process PHP transactions, and comply with applicable requirements. We don't collect data for the sake of it, and we don't ask for information that isn't directly relevant to your account or your gaming activity.

Your Data Is Stored Securely

Personal information submitted to 777liv is stored using SSL encryption and access-controlled systems. Payment account details used for PHP deposits and withdrawals are handled with the same security standards applied to your identity information — your data isn't left exposed in cleartext or accessible to unauthorised personnel.

We Don't Sell Your Information

777liv does not sell, rent, or trade your personal information to advertisers, data brokers, or any third party for marketing purposes. Data shared with service providers — such as payment processors or KYC verification tools — is limited to what those providers need to perform the specific function they support.

You Have Rights Over Your Data

As a player from the Philippines, you have rights over your personal data including the right to access, correct, and in applicable circumstances request deletion of your information. These rights are explained in the Player Data Rights section of this policy. Requests can be submitted through your in-account support channel.

No Unnecessary Third-Party Tracking

777liv does not embed third-party advertising trackers or share your behavioural data with external marketing platforms. Cookies and session data collected on the platform are used for authentication, session management, and platform performance — not to build advertising profiles or feed external retargeting systems.

We'll Tell You If This Policy Changes

When 777liv makes material changes to this Privacy Policy, registered players will be notified through in-account notifications or an on-platform notice before those changes take effect. The "Last Updated" date at the top of the policy reflects the current version so you can always tell when it was last revised.

Last updated: June 2026

1About This Privacy Policy

This Privacy Policy describes how 777liv ("we," "us," "our") collects, uses, stores, and shares personal information when you register an account, access the platform at 777liv.vu, use the mobile application, or engage in any gaming or transaction activity on the 777liv platform.

777liv operates as an online gaming platform serving players in the Philippines. All platform services, transactions, and player accounts are denominated in Philippine Peso (PHP). This policy applies to all registered players and visitors to the 777liv platform from within the Philippines.

By creating a 777liv account or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described here. This policy forms part of the broader 777liv Terms and Conditions.

2Personal Data We Collect

777liv collects personal data from you directly (through registration and account activity) and automatically (through your device and session interactions with the platform). The categories of data we collect include:

Identity and Account Data:

  • Full legal name (as it appears on your government-issued ID)
  • Date of birth
  • Philippine mobile number
  • Email address (if provided during registration)
  • Username and account credentials (password stored as an encrypted hash)

KYC and Verification Data:

  • Government-issued ID type and number (Passport, Driver's License, SSS, UMID, PhilHealth, Postal ID, PRC ID)
  • ID document images submitted for identity verification
  • Proof of address (if requested as part of enhanced verification)

Financial and Transaction Data:

  • Registered Philippine bank account details (account name, account number, bank name)
  • Registered e-wallet account details (account name, wallet ID) used for PHP deposits and withdrawals
  • Transaction history: deposit amounts, withdrawal requests, timestamps, and channel used
  • Account balance information

Technical and Usage Data:

  • IP address and device identifiers
  • Browser type, operating system, and screen resolution
  • Platform session data including login timestamps, session duration, and pages visited
  • Gaming activity logs (games played, bet history, outcomes)

3How We Use Your Personal Data

777liv uses your personal data for specific, lawful purposes directly related to the operation of the platform and your account. We do not use your data for purposes that are incompatible with why it was originally collected. The primary uses of your data are:

  • Account management: Creating and maintaining your player account, authenticating your login sessions, and processing OTP verifications.
  • Transaction processing: Processing PHP deposits and withdrawals to and from your registered Philippine bank or e-wallet account.
  • Identity verification: Verifying your age, identity, and the ownership of your registered payment accounts through the KYC process.
  • Compliance: Meeting applicable anti-money laundering (AML) requirements, transaction monitoring obligations, and other legal requirements applicable to the operation of an online gaming platform.
  • Platform security: Detecting and preventing fraud, unauthorised account access, bot activity, multi-accounting, and other prohibited conduct described in the Terms and Conditions.
  • Customer support: Responding to account inquiries, withdrawal questions, and dispute resolution requests submitted through in-account support.
  • Platform improvement: Using aggregated, anonymised usage data to improve platform performance, identify technical issues, and understand how Filipino players interact with different platform features.
  • Responsible gaming: Monitoring account activity patterns to identify potential problem gaming behaviour and, where appropriate, reaching out through in-account communication channels.

4KYC Verification and Identity Data

KYC (Know Your Customer) verification is a required process at 777liv before any withdrawal can be processed. The identity documents you submit during KYC are used to:

  • Confirm that you meet the minimum age requirement of 21 years old.
  • Verify that the name on your 777liv account matches the name on your government-issued ID and your registered payment account.
  • Comply with AML obligations that require customer identity verification before processing financial transactions.

ID document images submitted for KYC are stored securely and accessed only by authorised 777liv verification personnel or designated KYC service providers. These images are not shared with third parties for purposes other than identity verification, and they are not used for advertising, profiling, or any purpose unrelated to account verification and compliance.

If your KYC verification is declined due to a document issue or name discrepancy, you will be notified through your account. You may resubmit corrected documents through the account verification section.

Security note: 777liv will never ask you to send ID documents or payment account details by SMS, messaging apps, or email outside the secure in-account verification process. Any external request for these documents should be reported through your account support channel.

5Cookies and Technical Tracking

777liv uses cookies and similar technical tools to operate the platform correctly and maintain your logged-in session. The types of cookies used include:

  • Essential cookies: Required for the platform to function. These include session authentication tokens, CSRF protection tokens, and preferences that allow the platform to remember your logged-in state between page loads. The platform cannot operate without these.
  • Performance cookies: Used to collect anonymised data about how players navigate the platform — which pages are accessed, how long sessions last, and where technical errors occur. This data is used to improve platform stability and performance.
  • Security cookies: Used to identify and block suspicious login patterns, bot activity, and other security threats.

777liv does not use third-party advertising cookies, retargeting pixels, or cross-site tracking technologies. Your browsing activity on 777liv is not shared with external advertising networks or data management platforms.

You can manage cookie preferences through your browser settings. Note that disabling essential cookies will affect your ability to log in and use the platform normally.

6When and How We Share Your Data

777liv does not sell your personal data. We share data with third parties only where strictly necessary to provide platform services or meet legal obligations:

  • Payment processors and banking partners: Your name, registered account number, and transaction amounts are shared with the Philippine bank or payment network required to process your deposit or withdrawal. Data shared is limited to what is needed to execute the specific transaction.
  • KYC and identity verification providers: Identity documents may be processed by a designated third-party KYC tool operating under a data processing agreement with 777liv, limiting their use of your data to identity verification only.
  • Legal and regulatory authorities: 777liv may disclose personal data to Philippine government authorities or law enforcement where required by law, court order, or legitimate legal process. We will notify you where legally permitted to do so.
  • Security and fraud prevention: In cases of suspected fraud, money laundering, or multi-accounting, relevant account data may be shared with connected compliance partners or authorities as part of an investigation.

All third-party service providers with access to personal data are required to handle it in accordance with applicable data protection standards and are prohibited from using 777liv player data for their own independent purposes.

7Data Retention

777liv retains personal data for as long as is necessary for the purposes described in this policy or as required by applicable law. Specific retention periods include:

  • Active accounts: Personal data is retained for the duration of your active account relationship with 777liv.
  • Closed accounts: After an account is closed, certain data — including transaction records, KYC documents, and account activity logs — is retained for the period required by applicable anti-money laundering and record-keeping requirements, typically a minimum of five years from the date of account closure.
  • Technical and usage data: Anonymised platform usage data may be retained for a longer period for aggregate analysis, but will not be linked back to individual player identities.

Where personal data is no longer required for its original purpose and no legal retention obligation applies, it is securely deleted or anonymised.

8Your Rights Over Your Personal Data

As a player in the Philippines, you have the following rights over the personal data 777liv holds about you, in accordance with applicable Philippine data protection legislation:

Your Right What It Means Available
Access Request a copy of the personal data 777liv holds about your account Yes
Correction Request correction of inaccurate or outdated personal information on your account Yes
Erasure Request deletion of data where no legal obligation requires retention Where applicable
Objection Object to processing of your data for purposes beyond essential account operation Yes
Portability Request your transaction and account data in a machine-readable format where technically feasible On request
Complaint Lodge a complaint with the National Privacy Commission of the Philippines Always available

To exercise any of these rights, log in to your 777liv account and submit a request through the in-account support channel. We will respond within a reasonable timeframe consistent with applicable data protection requirements. Note that some rights are subject to limitations where data retention is required by law — for example, transaction records retained for AML compliance cannot be deleted on request before the applicable retention period ends.

9Security Measures

777liv implements technical and organisational security measures to protect your personal data against unauthorised access, loss, or misuse. These include:

  • SSL/TLS encryption for all data transmitted between your device and the 777liv platform.
  • Encrypted storage of passwords — your actual password is never stored in readable form.
  • OTP-based authentication for login and withdrawal actions, requiring verification through your registered Philippine mobile number.
  • Access controls limiting internal access to personal data to authorised personnel with a legitimate need.
  • Ongoing monitoring for suspicious account activity including unusual login patterns, multi-accounting signals, and abnormal transaction behaviour.

While 777liv takes data security seriously, no online platform can guarantee absolute security against all possible threats. If you suspect your account has been compromised, notify us immediately through your in-account support channel and change your password. Prompt reporting allows us to take protective action on your account.

Reminder: 777liv will never contact you by phone or external messaging apps asking for your password, OTP, or full payment account credentials. If you receive such contact, treat it as a phishing attempt and do not respond.

10Changes to This Privacy Policy

777liv may update this Privacy Policy from time to time to reflect changes in how we operate the platform, changes in applicable law, or changes in the services we use to run player accounts and process transactions.

When material changes are made, registered players will be informed through in-account notifications or an on-platform notice before the updated policy takes effect. The "Last Updated" date shown at the top of this page identifies the current version of the policy.

Your continued use of the 777liv platform after an updated Privacy Policy has been published constitutes your acceptance of the changes. If you do not agree with a change, you should stop using the platform and may request account closure through the in-account support channel. For privacy-related questions, reach out through your account support before or after any update.

Data Security

How 777liv Keeps Your Data Safe

Security isn't a separate concern from privacy at 777liv — they're part of the same commitment. Here's what's in place to protect your personal information on the platform.

End-to-End SSL Encryption

All data sent between your device and 777liv is encrypted via SSL/TLS. Your account details and transaction information never travel in readable form across the network.

OTP for Every Sensitive Action

Login and withdrawal actions require OTP confirmation sent to your registered Philippine mobile number. Even with your password, a withdrawal cannot proceed without the OTP from your own phone.

Restricted Internal Data Access

Access to player personal data within 777liv is limited to personnel with a direct operational need. KYC documents and financial account details are not accessible to general staff.

Privacy at a Glance

Data sold to third parties Never
Password stored in readable form No — encrypted only
SSL encryption on all transactions Yes
OTP required for withdrawals Yes
Third-party advertising cookies Not used
Right to access your own data Available
Minimum data retention after closure 5 years (AML)

Ready to Play on a Platform That Takes Your Privacy Seriously?

Create your 777liv account, complete a one-time KYC verification, and start playing in PHP with confidence — knowing your personal data is handled with care and your account is secured end to end.

For players 21 years and older · Philippines only · Transactions in PHP